平台经济的实质及运作机制研究

A Study of the Essence and Operating Mechanism of Platform Economy

大数据时代,平台经济已经成了一种新的资源配置方式,并正在掀起一场经济革命。这场革命与数字化网络技术的迅速发展及传统经济学人性微观基础正在演变的趋势有关。平台经济是一种以数据为生产要素、以大数据分析为客户创造价值的新型商业模式,其获得的决策信息趋向于全面、客观与准确。平台经济的实质是运用大数据网络技术来克服传统经济中的信息约束、认知约束,以此来整合及挖掘各种资源,全面提高资源配置效率。平台经济作为一种新的资源配置方式,既不同于宏观市场也有别于微观企业,其资源配置是通过数字化的网络利益协调机制来完成的。

In the era of big data,the platform economy has become a new mode of resource allocation and is setting off an economic revolution.First of all,this revolution is related to the rapid development of digital network technology and the evolving trend of the micro basis of human nature for traditional economics.Secondly,the platform economy is an economy that uses data as the production element and employs big data analysis to create value for customers.The decision-making information it obtains tends to be comprehensive,objective and accurate.The essence of platform economy is to apply big data network technology to overcome the information constraints and cognitive constraints in the traditional economy in order to integrate and tap various resources and comprehensively improve the efficiency of resource allocation.As a new mode of resource allocation,the platform economy is different from both the macro market and the micro enterprise.Its resource allocation is accomplished through a digital coordinating mechanism of network interests.