博物馆文化传播的探索与实践——以“约读·考古人”为例

Exploration and Practice of Museum’s Communication:Taking Reading Invitation&Archaeologists as an Example

“约读·考古人”是山西博物院策划的公众文化服务项目,利用新媒体传播技术,邀请相关的考古专家,就基本陈列中的地域历史发展脉络和考古发掘品组合特色,向公众解读文物背后所蕴藏的系统价值信息,以及考古人田野考察的心路历程与文化情怀,进而探索当代博物馆文化传播与服务的价值与意义。约读项目获得了公众的关注和肯定,并入选了2020年“中华文物全媒体传播精品”。

“Reading Invitation”is a public project of cultural service designed by Shangxi Museum.By using new media of communication techniques and based on the primary exhibition of The Soul of the Jin which combines the introduction of historical development and specific archaeological findings in Shanxi Province,the project has invited archaeologists concerned to explain to the public about systematic information behind cultural relics,psychological journey and cultural feelings of field archaeologists,and to explore the value and significance of current museum's communication and service.The project was welcomed and confirmed by the public,and selected as Masterpiece of Total Media Communication of Chinese Cultural Relics,at the Day of Cultural and Natural Heritage in 2020.