舆情事件中微信爆文的话语修辞策略与引导

Discourse Rhetoric Strategy and Guidance of Wechat Tweets in Public Opinion Events

本文以30个社会事件中的150篇微信爆文为研究对象,运用混合研究方法进行分析。研究发现微信爆文进入"长标题"时代,长标题限定意义和固化情绪,具有简单直接的情感倾向,标点成为情感演绎的重要工具,借助"你—我"对话叙事来弥合社会距离;正文则呈现篇章结构多层级化、善用"细节+场景+情感"三要素建构"真相"、口语化表达降低阅读门槛、善用模糊表达语引发情感共鸣、突出事件主体对立和仇恨等话语修辞特征。基于此,本文从平台、受众、主流媒体和监管主体四个方面提出了对策建议。

This paper takes 150 wechat tweets from 30 social events as the research object,and u ses the mixed research method to analyze.It is found that wechat microblog has entered the era of "long headlines".Long headlines limit meaning and solidify emotions,and have simple and direct emotional tendencies.Punctuation has become an important tool for emotional deduction,bridging the social distance with the help of "you me" dialogue narrative;the text presents multi-level structure,good use of "details+scene+emotion" three elements to construct "truth",and oral expression drops Based on the rhetorical features such as low reading threshold,good use of fuzzy expressions to arouse emotional resonance,highlighting the subject opposition and hatred,this paper puts forward countermeasures and suggestions from four aspects of platform,audience,mainstream media and regulatory body.