做强做优桐庐茶叶区域公用品牌对策研究

Countermeasures to Strengthen and Optimize the Regional Public Brand of Tonglu Tea

分析桐庐雪水云绿茶产业发展的现状及品牌创建过程中所取得的成效、存在的主要问题及发展优势,对做强做优桐庐茶叶区域公用品牌提出了实施名茶品牌提升工程,推进茶产业转型升级;实施美丽茶园工程,夯实茶产业发展基础;实施行业龙头培育工程,增强茶产业竞争活力;实施茶文化融合工程,提升茶产业综合效益等四方面的建议举措,以助推雪水云绿区域品牌发展,促进桐庐茶产业提升。

This paper analyzed the present situation of Xueshui Yunlütea industry and the effect of brand building of Tonglu county.The main problems and advantages in industrial development were discussed.Four measures were proposed in the paper including brand promotion project which can promote the transformation and upgrading of tea industry,beautiful tea plantation project which can consolidate the foundation of tea industry,cultivation project of industry leader to enhance the vitality of tea industry,tea culture integration project to promote comprehensive benefits.The above measures were expected to strengthen and optimize the brand of Xueshui Yunlü,and promote the tea industry.