论价值链与非物质文化遗产多重存续形态——以彝族阿细跳月舞蹈为例

On the Value Chain and the Multiple Surviving Forms of Intangible Cultural Heritage: a Case Study of Yi Ethnic Group’s Axi Moon-jumping Dance

随着文化旅游和文化产业的发展,非物质文化遗产在"共享"理念的推动下逐渐从文化走向商品,形成了文化与商品共存的态势,产生了文化保守主义的"传承"与文化实用主义的"效用"之间的争论,两者争论的焦点是非物质文化遗产"持有者的价值"与"他者的价值"之间差异性问题。通过研究云南弥勒县彝族阿细跳月,分析非物质文化遗产在消费社会中的"生活、礼物、商品"三种形态及其内在的逻辑关系,认为作为生活的非遗是遗产价值的根基,作为礼物的非遗是遗产价值的拓展,作为商品的非遗是遗产价值的外溢,三重价值体系共同构筑了非遗的三种形态,形成了非遗存续形态的多重话语。

With the development of cultural tourism and cultural industry,the intangible cultural heritage gradually moves from culture to commodity under the promotion of the "sharing"concept,forming a coexistence of culture and commodity,resulting in a dispute between the "inheritance" of cultural conservatism and the "utility" of cultural pragmatism.The focus of the dispute is the difference between "the value of holder" and "the value of the other" of intangible cultural heritage.Taking Yi ethnic group’s Axi moon-jumping dance in Mile County of Yunnan Province as an example,this paper analyzes the three forms of "life,gift and commodity" of intangible cultural heritage in the consumer society and their inherent logical relationship.It believes that life is the foundation of heritage value,gift is the expansion of heritage value,commodity is the overflow of heritage value.The triple value system has jointly constructed three forms of intangible heritage and formed multiple discourses on the continuation of intangible heritage.