互联网众筹的空间集聚特征及影响因素分析——以京东众筹为例

Internet Crowdfunding Spatial Agglomeration Characteristics and Influencing Factors:Empirical Evidence from JD Crowdfunding

互联网众筹既受传统产业集聚因素的影响,又具有显著数字化特征。通过匹配京东众筹2015—2018年众筹项目数据和有关省级宏观数据构建面板模型,研究互联网众筹的集聚特征,并分析其影响因素,结果发现:(1)互联网众筹项目主要集中在东部地区,随着时间推移,集聚趋势更加明显;(2)地区信息化水平和人力资本对互联网众筹业集聚具有促进作用;(3)区域发展程度的提高和第三产业的发展在一定程度上对众筹业集聚具有正向作用;(4)与传统工业集聚不同,运输成本和地理因素不再是众筹业集聚的显著影响因素。研究结论为促进中小微企业数字化转型提供理论参考。

Internet crowdfunding projects are not only affected by traditional industry agglomeration factors,but also have significant digital characteristics.By matching JD crowdfunding 2015-2018 projects’data and related provincial macro data to build a panel model,analyze the agglomeration characteristics of internet crowdfunding and analyze its influencing factors.The results show that:(1)Internet crowdfunding projects are mainly concentrated in the eastern region,and the trend of agglomeration becomes more obvious with the passage of time;(2)The level of regional informatization and human capital can promote the agglomeration of internet crowdfunding industry;(3)The improvement of regional development and the development of tertiary industry have a positive effect on the crowdfunding industry aggregation to a certain extent;(4)Unlike traditional industrial agglomeration,transportation costs and geographical factors are no longer significant factors influencing crowdfunding industry agglomeration.The conclusions have significant reference value for promoting the digital transformation of small,medium and micro enterprises.