论电子商务平台的经济管理主体地位

On the Principal Position of Economic Management of E-commerce Platform

【目的/意义】探讨电子商务平台在平台经济中的法律地位具有重要的理论价值与现实意义。【设计/方法】电子商务平台通过制定平台规则、设置实施机构、组织日常监管、调处纠纷和实施惩治等方式参与经济管理,旨在弥补因电子商务经济勃兴带来的市场和国家调节的双重缺陷,具有中介性、公共性、自主性、营利性和组织性等复合特征。较之国家经济管理,电子商务平台规则制定更契合新业态发展实践,规则实施机制更具有执行力。【结论/发现】电子商务平台作为经济管理主体在经济法上适格,其经济管理职能需要经济法的规制和保障。经济法立法统合和实施应与时俱进,确认、规范和保障电子商务平台的经济管理主体地位。

[Purpose/Significance]It is of great theoretical value and practical significance to explore the legal status of e-commerce platform in the platform economy.[Design/Methodology]The e-commerce platform,through formulating platform rules,setting up enforcement bodies,organizing daily supervision,mediating disputes and imposing punishments,participates in economic management for the purpose of making up for the double defects of market and national regulation owing to the booming e-commerce economy.Therefore,it is marked by mediation,publicness,autonomy,profit making and organization.Compared with national economic management,the rule making of e-commerce platform is more consistent with the development practice of new formats,and the rule implementation mechanism is more likely to be executed.[Findings/Conclusions]As the major actor in economic management,e-commerce platform is qualified in economic law and its economic management function calls for the regulation and safeguard of economic law.The integration and implementation of economic law should keep pace with the times,in a bid to confirm,standardize and ensure the principal position of economic management of e-commerce platform.