高校官微内容生产与教育价值的质性影响力透视

Perspective of the Qualitative Influence of the Content Production and Educational Value of the Content of University Official Media

高校官微内容生产分为十大基本类型,其内容传播具有显著特征。内容生产的限定性和非限定性特征决定了高校官微不是普通的宣传平台而是教育的阵地。高校官微要结合时代特点、学校特色、学生特征进行内容生产,应该创建“2+X”双主体内容生产者联盟,发挥非正式主体教育价值的质性影响力;组建“内容+质性”双驱动、“平台+形式”双引擎传播者联盟,提升单一内容多种形式传播的质性影响力。以教育时代性和价值性提升“内容为王”的教育传播质量,以学生成长成才为根本目标,突出高校官微内容的教育价值,延伸全方位立德树人的广度与深度,增强高校官微内容的质性影响力,突出传播内容的教育价值和教育意义。

Content production of University official media has ten basic types:limited and non limited,and its content communication also has significant characteristics.The limited and non-limited characteristics of content production determine that the official media is an education platform rather than an ordinary propaganda platform.In order to combine the characteristics of the times with characteristics of the university and the students in the content production of the university official media,we should create a“2+X”dual subject content producer alliance and give full play to the qualitative influence of the educational value of informal subjects;establish a“content+quality”dual drive and“platform+form”dual engine communicators alliance to enhance the qualitative influence of single content and multiple forms of communication.In order to improve the quality of educational communication of“content is the king”with the characteristics of educational era and value,the university official media must take students’growth as the fundamental goal,highlight the educational value of official media content,extend the breadth and depth of all-round moral cultivation,enhance the qualitative influence of official media content in universities,and highlight the educational value and significance of the broadcast content.