基于用户画像的学术新媒体精准知识服务研究

Research on Accurate Knowledge Service of Academic New Media Based on User Portrait

[目的/意义]为实现学术新媒体知识服务创新和精准化服务,提高学术新媒体知识服务质量和用户体验。[方法/过程]将用户画像和精准知识服务引入到学术新媒体知识服务研究中,探讨了学术新媒体用户画像构建的相关技术和步骤,构建基于用户画像的学术新媒体精准知识服务模式。[结果/结论]学术新媒体精准知识服务模式主要包括数据资源基础层、用户画像层、数据挖掘与资源整合层、服务应用层4个层面。

[Purpose/significance]The paper intends to realize the innovation and precision service of academic new media knowledge,and improve the service quality and users’experience.[Method/process]The paper introduces user portrait and accurate knowledge service into the research of academic new media knowledge service,discusses the relevant technologies and steps of user portrait construction of academic new media,and then constructs the accurate knowledge service model of academic new media based on user portrait.[Result/conclusion]The accurate knowledge service mode of academic new media mainly contains four levels:data resource base layer,user portrait layer,data mining and resource integration layer,and service application layer.