新媒体语境下的湘绣数字化推广

Digital promotion of Xiang embroidery in the context of new media

目前,对于湘绣的传承与发展方式主要为传统的线下示范教学。为了适应当代背景,进一步传承保护湘绣文化,文章对湘绣及数字化的来源和发展进行了梳理,结合湘绣的文化特点,将湘绣的历史背景、传统工艺等与数字化技术相结合,提出适合湘绣文化的数字化展示方式,更好地传承和发展湘绣。

At present,the inheritance and development of Xiang embroidery is mainly the traditional offline demonstration teaching.In order to adapt to the background of the times and further inherit and protect Xiang embroidery culture,this paper combs the source development of Xiang embroidery and digitization,combines the historical background,traditional technology and digital technology of Xiang embroidery with the cultural characteristics of Xiang embroidery,proposes digital display mode suitable for Xiang embroidery culture,in order to better inherit and develop Xiang embroidery.