国潮风暴——“国潮”服饰品牌设计方法研究

Study on the design method of national trend clothing brand:the national trend storm

文章的主要目的是通过研究什么是国潮、国潮兴起的原因、“国潮”服饰品牌的现状和设计方法以及存在的问题,结合案例分析和对比分析的研究方法,探寻如何将中国文化融入“国潮”服饰设计以及如何设计“国潮”服饰品牌。

The main purpose of this paper is to study what is the national trend,the reasons for the rise of the national trend,the present situation and design methods of the national trend clothing brand and the existing problems,and to explore how to integrate Chinese culture into the national trend clothing design and how to design the national trend clothing brand.