谈大学文化标识体系建设与大学精神传播——以四川大学文化标识形象识别系统建设为例

On the Construction of University Cultural Visual Identity System and the Dissemination of University Spirit——Taking Sichuan University as an Example

大学文化标识形象识别系统是大学整体形象的重要组成部分,是传播校园文化、塑造学校品牌的重要基础,是呈现学校办学理念、精神风貌和文化传统的重要载体。其建设务必要以抓好顶层设计、科学统筹实施为保障,以具备全域视野、突出文化浸染为关键,以打造特色品位、形成辐射引领为目标,以有利于拓展和提升学校文化形象、文化品牌在师生中的凝聚力和在社会上的影响力,有利于推动学校大学精神、大学文化的广泛传播和传承发展,有利于提升师生的文化自觉自信,全面推进学校校园文化建设。

University culture visual identification system is an important part of the overall image of a university.As an important carrier for presenting the school’s philosophy,spirit and cultural traditions,it is an important foundation for spreading campus culture and shaping the school’s brand.Its construction must be guaranteed by the top-level design and scientific overall implementation,with the key of having a global vision and highlighting cultural influence and the goal of creating characteristic grade and forming radiation guidance,which is good for expanding and enhancing the cohesion of the school’s cultural image and cultural brand among teachers and students.This also helps promote the university spirit and university culture extensive communication and inheritance development and enhance the cultural self-confidence of teachers and students.