乡村振兴视野下的三峡库区乡村旅游发展研究——以重庆市开州区为例

Perspective of Rural Revitalization:Taking Kaizhou as an Example

在推动乡村旅游发展的过程中,三峡库区腹心地带的重庆市开州区实践出多元化的发展思路,使其乡村旅游在旅游产品与品牌、基础设施、服务能力、扶贫力度等方面都有较高的提升和改善,但还面临着农旅融合不紧密、旅游品牌建设力度不足、农耕文化淡化、乡愁符号缺失、从业人员质量不高等困境。围绕延伸旅游产业链提出措施:推动农旅融合发展;创新乡村旅游品牌,打造特色乡村旅游产品;挖掘特色文化符号,重塑乡愁记忆;培育乡村旅游管理人才,提高服务质量等。研究对突破开州乡村旅游发展困境有一定的参考和借鉴意义,也为开州区乃至整个三峡库区的乡村振兴和精准扶贫抛砖引玉。

In the process of promoting the development of rural tourism,Kaizhou,a city in the heart of the Three Gorgesreservoir area,practiced diversified development modes,achieving more progress in tourism products and brands,infrastructure,service capability,poverty alleviation,etc.But it also faces problems such as inadequate integration of agricultural and travel,insufficient construction of tourism brands,and the weakening of farming culture,the lack of nostalgia symbol,the low quality of employees and so on.In view of these problems,this paper puts forward some measures,such as focusing on extending the tourism industry chain,promoting the integration of agricultural and tourism;innovating rural tourism brands and creating special products of rural tourism;mining distinctive cultural symbols and reshaping nostalgic memories;cultivating rural tourism management talents and improving service quality,etc..These measures perhaps have a certain reference for breaking the dilemma of rural tourism development of Kaizhou,so as to contribute to the rural revitalization and targeted poverty alleviation of Kaizhou and the Three Gorges Reservoir Area.