新冠疫情下“宅经济”对商贸零售业的影响研究

The Influence of“Housing Economy”on Commerce and Retail Trade under the Epidemic Situation of COVID-19

受新冠疫情影响,我国商贸零售行业面临巨大压力,很多产业暂停营业,严重影响了其销售利润增长。但从另一个角度看,疫情下的“宅经济”也为零售行业带来新机遇。以2003年“非典”为参考,对本次疫情下的“危”与“机”进行分析,以疫情下零售业的反应和举措为例,寻找新机遇期和发展新措施,为零售行业发展积累经验。

Affected by the epidemic of new coronavirus pneumonia,China’s commercial and retail industry is facing great pressure,many industries have suspended business,seriously affecting the growth of their sales profits.However,from another perspective,the“housing economy”under the epidemic situation also brings new opportunities to the retail industry.This paper used the SARS in 2003 as the referense to analyze the“danger”and“opportunity”of this epidemic,and taking the response and measures of the retail industry under the epidemic situation as an example,looking for new opportunities and new measures for development to provide experience for the development of the retail industry.