传统色彩用于女装配色的感性评价研究

Research on the Perceptual Evaluation of Traditional Color Collocation in Women's Clothes

为了解女大学生在选择服装时对色彩搭配的偏好,帮助设计师设计符合女大学生色彩审美的服装,并促进卖场为年轻女大学生推荐服装。选择不同的传统色彩单色进行组合,制定多种色彩搭配方案,运用感性工学技术,搜集和筛选感性评价形容词对,制定21种配色刺激图,并进行网络问卷调查,采用SPSS软件对问卷数据进行层次聚类分析。结果表明,21个刺激图可以聚类为5个类簇,各类簇给人不同的主观感觉与印象。上下装色彩的明度、纯度对比强弱关系对于女大学生选择服装进行色彩搭配影响较大。可以为女大学生提供一定的服装色彩搭配建议。

The aim of the research is to understand the female college students’ preference for color matching when choosing clothes, to help designers design clothes that meet the color aesthetic of female college students,and to promote stores to recommend clothing for young female college students. Different traditional color monochrome is combined to develop a variety of color matching schemes. By using perceptual engineering technology, collecting and screening the adjective pairs of perceptual evaluation, we developed 21 color stimulus maps, and conducted a network questionnaire survey. SPSS software was used for hierarchical cluster analysis of the questionnaire data. The results show that 21 stimulus maps can be clustered into 5 clusters, each giving people different subjective feelings and impressions. The relationship between the lightness and purity of women’s clothes has a great influence on the color matching of female college students. The research can provide some suggestions for female college students to match clothing color.