宁波外贸综合服务平台建设及发展对策——以世贸通为例

Construction and Development Countermeasures of Ningbo Foreign Trade Comprehensive Service Platform: A Case Study of Shimaotong

外贸综合服务平台是集信息流、资金流和物流等"多流合一"的一站式服务模式。文章在分析宁波市外贸综合服务平台促进"一带一路"贸易机理的基础上,通过对宁波世贸通的目标客户、价值实现及其服务模式的案例研究,提出从贸易便利化、贸易安全、人才培养、技术开发、内容创新、垂直性平台、营销宣传、平台联盟八个方面促进"一带一路"背景下宁波外贸综合服务平台发展的对策建议。

The integrated foreign trade service platform is a one-stop service model that integrates information flow,capital flow,and logistics.Based on the analysis of Ningbo’s comprehensive service platform for foreign trade to promote the"the Belt and Road"trade mechanism,this article presented a case study of the target customers of Ningbo Shimaotong International Trade Service Platform and value realization and its service model,technology development,content innovation,vertical platform,marketing propaganda,platform alliance and other aspects to promote the development of Ningbo’s integrated service platform for foreign trade under the"the Belt and Road"background.