长尾理论下大学生思政教育自媒体应用模式构建

The Construction of Media Application Model for College Students ’Ideological and Political Education Under the Long-tail Theory

长尾理论的主体、载体和时空等现象分析和资源利用逐步应用于大学生思想政治教育,同时,随着自媒体的广泛应用,在网络时代运用长尾理论构建大学生思想政治教育自媒体应用模式为解决大学生思想政治教育全员、全程、全方位和及时性、精准性、互动性提供了创新路径。模式主要具有增加大学生思想政治教育主体和途径,提升隐性教育效果和提高个性化、共享性与精准性的特点。模式的实践路径主要是在坚持传统模式主体地位的基础上,进一步提高大学生思想政治教育内容的个性化和定制化,并逐步提升平台建设能力和参与者的新媒体素养。

The long-tail theory has been gradually applied to the ideological and political education of college students.Its application was mainly reflected in the analysis of the"long-tail phenomenon"and the use of"long-tail resources"in three aspects:subject,carrier and time&space.With the universal acceptance and use of the media by the younger generation,the long-rail theory is used in the network age to construct the self-media application mode of college students’ideological and political education.This model can improve the effect of implicit education as well as to enhance individuality,sharing and precision of education.The practice path of the model mainly depends on the traditional education model,while improving the individualization and customization of the ideological and political education content of college students and gradually improving the capacity of platform construction and participants’new media literacy.