武汉市高校体育场馆无形资产个案分析

A Case Study on Intangible Assets of University Stadium in Wuhan

为了分析武汉市高校体育场馆无形资产开发的差异性,该文以湖北经济学院的体育场馆和华中科技大学的体育场馆作为个案,通过问卷调查、个案研究等方法,对其无形资产的开发现状进行调查。由于兼顾教学与服务民众,配备了比较专业的管理人员,华中科技大学体育场馆无形资产的开发展示出一定的发展前景。但是,湖北经济学院体育场馆无形资产开发还处于起始阶段。高校体育场馆无形资产的开发还有很长的路要走,高校应该从欧美高校体育场馆无形资产开发的成功案例中吸取经验,将其修改转化为能适应中国模式的方案。

In order to analyze the differences in the development of intangible assets of Wuhan colleges and universities,this article uses the stadiums of Huazhong University of Science and Technology and the stadiums of Hubei University of Economics as cases,and investigates the current status of their development by using questionnaires and case studies.Because it has the function of teaching and serving people,and equipped with more professional management personnel,the development of the intangible assets of Huazhong University of Science and Technology Stadium shows a certain development prospect.However,the development of the intangible assets of the stadiums and gymnasiums of Hubei University of Economics is still in its infancy.There is still a long way to go for the development of intangible assets in universities and colleges and universities.Colleges and universities should learn from the successful cases of the development of stadiums and intangible assets in universities in Europe and the America and transform them into a solution that can adapt to the Chinese model.