“健康中国”背景下健身气功发展的现实困境及对策

The Predicament and Countermeasures of the Development of Health Qigong under the Background of"Healthy China"

研究显示,长期的健身气功练习有助于身心健康,在亚健康状况日益严重的今天,健身气功已成为健康中国背景体育文化下,国家大力扶持项目。该文运用文献资料法等,分析当下健身气功所面临的主要困境有受众人群的局限性、市场产业的小众型、专业人才的短缺性、媒体平台的滞后性,为帮助健身气功取得长远发展,需要将健身气功与学校和企业文化体育相结合;拓宽生存方式,释放健身气功发展活力;加强健身气功专业人才队伍建设;改革信息平台,创新传播方式。

The research shows that long-term exercise of fitness Qigong is conducive to physical and mental health.In today's increasingly serious sub-health situation,fitness Qigong has become a national support project under the background of healthy Chinese sports culture.By using the method of literature,this paper analyzes the main difficulties faced by the current fitness Qigong,such as the limitations of the audience,the niche of the market industry,the shortage of professional talents,and the lag of the media platform.In order to help the long-term development of fitness Qigong.It is necessary to combine fitness qigong with school and corporate culture and sports,broaden the way of life,release the vitality of the development of fitness Qigong,strengthen the construction of the professional team of fitness Qigong,reform the information platform,and innovate the way of communication.