体育强国战略背景下冰雪运动赛事现状分析

Analysis of the Current Situation of Ice and Snow Sports Events under the Background of Sports Power Strategy

2022年冬奥运的申办成功促进了冰雪运动赛事的发展。该文通过大量阅读文献和实地访谈,对我国冰雪运动赛事举办情况和群众参与情况进行研究分析,发现当前我国冰雪运动赛事的举办地和参与者都存在着地域性问题,冰雪运动花费高、交通不便、赛事组织差、宣传不足等是影响冰雪运动赛事推广的不利因素。赛事主办方应扩大赛事举办地范围;针对不同人群设计不同组别和赛道,吸引更多人参与冰雪运动;运用微信、微博等新媒体宣传赛事;赛事主办方赛前提供技术分享指导和比赛装备,减少参赛运动员经济负担。

The successful bid for the 2022 winter Olympics has given a boost to the development of ice and snow sports.In this paper,through a lot of reading literature and field interviews on the ice and snow sports events held in China and the masses to participate in case study analysis,found that there are regional problems in the location and participants of ice and snow sports events in China.Factors such as high cost of ice and snow sports,inconvenient transportation,poor organization and insufficient publicity are the unfavorable factors affecting the promotion of ice and snow sports events.Event organizers should expand the location of the event.Design different groups and tracks for different groups to attract more people to participate in ice and snow sports.Use WeChat,Weibo and other new media to promote the event.The organizers of the event provide technical sharing guidance and competition equipment before the game to reduce the financial burden of participating athletes.