新能源汽车的市场营销的有效策略分析——以比亚迪为例

An analysis of the Effective Marketing Strategies of New Energy Vehicles——A Case Study of BYD

随着国家逐渐重视环境保护的问题,新能源汽车也愈发地受到政府的青睐。但是,由于人们对新能源汽车缺乏足够的了解,所以新能源汽车在市场销售的过程中遇到了一定的困难。因此文章主要探究了新能源汽车的市场营销策略,希望为相关工作人员提供借鉴。

With the national attention to environmental protection,new energy vehicles are increasingly favored by the government.However,due to the lack of sufficient understanding of new energy vehicles,new energy vehicles encountered certain difficulties in the process of marketing.Therefore,this paper mainly explores the marketing strategy of new energy vehicles,hoping to provide reference for relevant staff.