摘要
随着移动智能终端在我国的普及与发展,我国移动美妆社区市场规模也不断壮大,成为移动社区市场领域的典型代表。基于产业经济学SCP理论,从整体市场的角度出发,分析我国目前移动美妆社区的市场结构、市场行为和市场绩效,探析当前我国移动美妆市场的特征,并为未来移动美妆社区发展提供建议,以期填补当前学界对我国整体移动美妆社区市场研究和评估的空白。
With the popularization and development of mobile intelligent terminal in China,the market scale of mobile beauty community in China is also growing,becoming a typical representative of the mobile community market.Based on the SCP theory of industrial economics,this paper analyzes the market structure,enterprise behavior and market performance of the current mobile beauty community market in China from the perspective of the overall market.This paper analyzes the characteristics of the current mobile beauty market in China,and provides suggestions for the future development of the mobile beauty community,in order to fill the gaps in the current academic research and evaluation of the overall mobile beauty community market in China.
作者
钮迎莹
刘佳
NIU Yingying;LIU Jia(School of Journalism and Communication, Shandong University, Jinan, Shandong 250100, China)
出处
《山东商业职业技术学院学报》
2020年第5期5-7,12,共4页
Journal of Shandong Institute of Commerce and Technology
基金
山东省社科规划项目(15CXWJ09)阶段成果。
关键词
美妆社区
SCP
市场研究
beauty community
SCP theory
market research
