我国省级公共图书馆短视频推广存在的问题和提升策略——以抖音短视频为例

Problems and Promotion Strategies of Short Video Promotion in Provincial Public Libraries in China: Taking douyin short video as an example

以开通抖音短视频账号的省级公共图书馆为样本,利用SPSS和Tableau对短视频账号的各项数据进行统计分析,并对排名前50的视频样本进行内容分析,得出省级公共图书馆在短视频推广方面存在着重视程度低、传播效果差、内容与图书馆工作相关性低以及质量粗糙等问题,有针对性地提出了提升建议,助力公共图书馆找到适应时代需求的短视频推广策略。

This paper takes the provincial public libraries which have opened douyin short video account as a sample,counts and analyzes the data about the short video account by using SPSS and Tableau,and the content of the top 50 video samples is analyzed,It is concluded that provincial public libraries pay little attention to the promotion of short video,the communication effect is poor,the content is not relevant to library work,and the quality is rough,puts forward targeted suggestions to improve the public libraries to find a short video promotion strategy to meet the needs of The Times.