乒乓球运动跨文化传播效果评价体系的构建

Construction of Evaluation System of Cross-cultural Communication Effect of Table Tennis in China

文章采用专家调查法、历史文献法,以我国乒乓球跨文化传播效果评价影响因素为研究对象,针对我国的乒乓球跨文化传播效果,进行了评价体系的构建。首先,对6个一级评价指标、14个二级评价指标和56个三级评价指标进行筛选,通过专家论证、实践检验、层次分析法进行权重筛查。完成的指标之中包括5个一级指标、13个二级指标、52个三级指标,这些指标共同构成了评价我国乒乓球跨文化传播效果指标的综合体系。建议我国在乒乓球竞技、乒乓球服务、体育精神文化方面形成软实力,制定相对应的传播发展政策,并以国家认同的跨文化为背景,重视乒乓球文化传播人才培养,发挥“一带一路”乒乓球跨文化传播路径优势,促进以体育为媒介的文化传播力的实现与发展。

Through the expert survey and historical documentation research methods,this paper studies the influencing factors in evaluating the cross-cultural communication effect of Chinese table tennis,and builds an evaluation system for this effect.6 first-level,14 second level and 56 third-level evaluation indicators are screened with expert argumentation,practical tests and analytic hierarchy process to determine their weights.Among the screened objects are 5 first-level,13 second-level and 52third-level indicators,which together form a comprehensive system for evaluating the cross-cultural exchange effect of Chinese table tennis.It is recommended that soft power in Chinese table tennis competition and services and sports spiritual culture should be built up,and corresponding communication development policies should also be formulated.In the context of cross culture exchange allowed by the government,cultivating talents for table tennis communication and making full use of the Belt and Roadcommunication path should obtain special attention to facilitate the realization and development of cultural exchange in sports.