中国龙狮运动国际化传播的回顾及前瞻

Review and Prospect of the International Communication of China's Dragon and Lion Dances

采用文献资料法、观察法、理论思辨等多种方法,探寻中国龙狮运动国际化传播历程,发现龙狮运动在实现“中国梦”的过程中一直发挥着对外传播中华文化的作用,并以一种“求同”的文化传播理念,在践行与世界形成“一体化的全球文化”。在新的历史时期下,为了使中国龙狮运动能更有效地实现国际化传播,提出从传播主体,传播媒介,传播途径,传播诉求等传播要素着手来实现中国龙狮运动国际化传播的理论构想。

Using a variety of methods,such as literature,observation,theoretical speculation,this paper explored the process of the international communication of China's dragon and lion dances and discovered that China's dragon and lion dances always played a role of disseminating Chinese culture outward during the realization of the“Chinese dream”and implemented“an integrated global culture”with the world,based on a“common-ground-seeking”cultural communication concept.In the new historical period,to make China's dragon and lion dance communicate internationally more effectively,this paper proposed to realize the theoretical vision of the international communication of China's dragon and lion dances from communication elements,such as the communication subject,communication media,communication channel and communication appeal.