体验经济背景下体育营销对策研究

Research on the Countermeasures of Sports Marketing under the Background of Experience Economy

农业经济-工业经济-服务经济-体验经济是经济形态的衍变过程,在服务经济发展后,体验经济时代紧随其后并很有可能在不久的将来成为经济形态的主体。如何在体验经济背景下促进体育产业的发展,如何顺应时代经济的发展更好的开展体育营销,基于此,本研究从体验经济时代体育消费者需求为切入点,提出了六点体验经济背景下体育营销的对策,旨在促进体育产业发展,繁荣体育市场经济。

Agricultural economy,industrial economy,service economy and experience economy are the evolution process of economic form.After the development of service economy,the era of experience economy will follow closely and will probably become the main body of economic form in the near future.How to promote the development of sports industry under the background of experience economy,how to better carry out sports marketing in accordance with the development of the times economy,based on this,this study puts forward six countermeasures of sports marketing under the background of experience economy,aiming at promoting the development of sports industry and prospering sports market economy.