认知错觉模型的构建及其对网络放大效应的解析

Construction of Cognitive Illusion Model and Analysis of Network Amplification Effect

认知错觉是指人们受到外界事件的刺激和影响而形成一种主观上特定认知的现象,即使这种认知并不符合事实.针对这一现象分析探讨影响个体认知的主要因素,用数学建模手段描述其内部逻辑结构,构建个体认知错觉模型,在个体模型的基础上,构建宏观层面的群体认知错觉模型,通过对模型的推演,解释网络放大效应的原理,结合社会中常见的诸如广告轰炸、炒作营销等现象的分析及对策建议,最大程度避免认知错觉现象的发生.

Cognitive illusion refers to the phenomenon that people are stimulated and influenced by external events,and then form a subjective and specific cognition,even if such cognition does not conform to the facts.Aiming at this objective phenomenon,the main factors affecting individual cognition were explored with description of its internal logical structure by means of mathematical modeling,and an individual cognitive illusion model was constructed on which a macro-level group cognitive illusion model was based.Through the analysis of the model,the principle of network amplification effect was explained.Combined with the analysis of common social phenomena such as advertising bombing and marketing hype,countermeasures were put forward to avoid the occurrence of cognitive illusion to the greatest extent.