论中俄群众体育品牌赛事培育中的政府角色

On the Government Role in the Cultivation of Chinese-Russian Mass Sports Brand Events

随着“健康中国”理念的落实,群众体育运动蓬勃发展,增强了广大人民的体质,还提升了百姓的生活品质,让人们精力充沛地进行现代化建设。然而,黑龙江中俄群众体育运动的管理方法比较粗放,难以满足双方群众的运动多元化需求,群众体育品牌赛事的培育问题日益显著,急需政府的宏观调控。该文通过介绍中俄群众体育开展的意义,分析培育中俄群众体育品牌赛事中的政府角色,最后研究中俄群众体育品牌赛事发展中政府职能发挥的路径。

With the implementation of the concept of"healthy China",mass sports have f lourished,which enhanced the physical fitness of the masses and the quality of life of the people,so that people can carry out the modernization with energy.However,the management method of Chinese-Russian mass sports in Heilong jiang is too extensive,and it is difficult to meet the diversif ied needs of the masses on both sides,and the cultivation of mass sports brand events is becoming more and more obvious,so the government's macrocontrol is urgently needed.By introducing the significance of the development of mass sports in China and Russia,this paper analyzes and cultivates the government role in the Chinese-Russian mass sports brand competition,and f inally studies the path of the development of Chinese-Russian mass sports brand sports.