生鲜电商物流配送分析与优化研究——基于珠三角地区的网络调查

Analysis and Optimization of Fresh E-commerce Logistics Distribution——Based on the Network Survey of Pearl River Delta

为了提高生鲜物流配送的质量,提高消费者对生鲜电商的线上购物信心,在对珠三角地区开展网络调研和分析的基础上,提出了建立一种新型的生鲜温度监控体系对生鲜物流过程进行温度监控,以实现配送过程透明化管理的配送模式。同时,采用多种技术优化整个冷链物流网络体系,严格监控物流运输温度,打造健康、安全的生鲜产品冷链物流体系,以提高经济效益,更好地改善居民生活。

In order to improve the quality of fresh logistics distribution,increasing consumers'online shopping confidence for fresh e-commerce,based on the network survey and analysis of the Pearl River Delta,a new type of fresh food temperature monitoring system is proposed to realize the transparent management of distribution process.At the same time,various technologies are adopted to optimize the whole cold chain logistics network system,strictly monitor the temperature of logistics transportation,and create a healthy and safe cold chain logistics system for fresh products,so as to improve economic benefits and residents'life better.