移动互联网时代中小企业市场营销对策研究

Research on Marketing Countermeasures of Small and Medium-sized Enterprises in the Era of Mobile Internet

基于中小企业营销工作面临的困境及移动互联网时代营销工作的新特点,中小企业应利用移动互联网渠道进行宣传,抓住移动互联网时代中小型企业市场营销去中心化、非竞争化、吸引消费趋向化、精准化和非线性化等特点,促进商品的流通与销售,以实现较好的收益。

Based on the plight of the small and medium-sized enterprise marketing work and characteristics of the new era of mobile Internet marketing work,Small and medium-sized enterprises should make use of mobile Internet channels for publicity,and seize the characteristics of small and medium-sized enterprises’marketing in the mobile Internet era,such as decentralization,non-competition,tendency of attracting consumption,precision and non-linear,etc.,to promote the circulation and sales of commodities,so as to achieve better income.