人类学视域下的文化产业研究

Cultural Industry Research from the Perspective of Anthropology

文化产品及其生产、流通、消费所形成的文化产业体系已经构成了全球流动的景观,并成为深嵌于人们生活的社会文化现象,是长时段人类社会文化变迁和转型的重要组成,是文化研究的重要语境。此种现象挑战了传统意义上人类学的研究对象和内容,也因此为人类学的发展提供了新的研究领域和方向。文化产业作为新兴交叉综合研究领域,也一直在吸纳着相关学科的研究理论、思想和方法。人类学与文化产业之间有着文化概念上的辨证性、研究本质上的共通性、理论方法上的互补性。人类学的整体性、整合性、跨文化比较和文化相对论等基本研究视角、参与观察及民族志研究方法,能够为文化产业的研究提供独有的支撑,并能够就文化产业与社会文化变迁、群体认同、地方文化再生产、文化本真性、文化霸权、媒介景观、文化产业内部生产管理等关系领域提供理论资粮和研究视角,丰富文化产业的研究,并在此过程中开拓有关人类学文化研究的新领域。

The cultural industry system formed by cultural products and their production,circulation and consumption has constituted not only a global flowing landscape,but also a social and cultural phenomenon deeply embedded in people's lives.It is an important component of long-term human social and cultural changes and transformation,and an important context for cultural studies.This phenomenon challenges the research object and content of anthropology in the traditional sense,and thus provides a new research field and direction for the development of anthropology.As a new cross comprehensive research field,cultural industry has been absorbing the research theories,ideas and methods of related disciplines.Anthropology and cultural industry are dialectical in cultural concept,common in research essence and complementary in theory and method.The basic research perspectives of anthropology,such as holistic integration,cross-cultural comparison and cultural relativity,and their participatory observation and ethnographic research methods can provide unique support for the research of cultural industry with theoretical resources and research perspectives on the relationship between cultural industry and socio-cultural changes,group identity,local cultural reproduction,cultural authenticity,cultural hegemony,media landscape,and internal production management,which extend a new field of anthropological cultural research in the process.