媒体融合视域下思想政治教育创新研究

A Research on the Innovation of Ideological and Political Education from the Perspective of Media Convergence

媒体融合提高了信息传播的效率和效果,成为新闻传播业的发展趋势。媒体融合以其政策环境、先进技术、用户思维等优势,为实现思想政治教育创新提供了契机。思想政治教育工作者可以利用媒体融合破解传播者与接受者之间的冲突难题,适应差异化、分众化的传播特点,促进思想政治教育信息传播的横向贯通和立体化,将导向思维、用户思维融入思想政治教育的理念与实践,构建基于媒体融合的思想政治教育体系。

Since the development of media integration,it has achieved initial results in improving the speed,breadth,efficiency and effect of information dissemination and all media integration has become a new direction of the development of China’s news industry.In this context,media integration,with its advantages of policy environment,advanced technology and user thinking,occupies a place in social information communication,providing an opportunity for the innovation of Ideological and political education discipline and practice.Ideological and political educators can use the media integration to solve the conflicts between the disseminator and the receiver,adapt to the communication characteristics of differentiation and decentralization,promote the horizontal connection and three-dimensional communication of Ideological and political education information,integrate the guiding thinking and user thinking into the theory and practice of Ideological and political education,establish a sound communication system of Ideological and political education discourse,and improve the discipline of Ideological and political education It is of learning,pertinence and effectiveness to promote the modernization of Ideological and political education,and to complete the purpose and task of disseminating mainstream ideology and cultivating new people in the era.