传统艺术在饲料产品设计中的应用

The application of traditional art in feed product design

近年来,我国饲料市场发展迅速,饲料产品竞争越来越激烈,饲料企业积极寻求各种方式,提升竞争优势,扩大市场份额。饲料产品包装设计是刺激消费者购买欲望的因素之一,良好的包装设计可以吸引眼球,增强消费者的选择倾向。传统饲料产品对包装设计重视度不足,一味模仿、抄袭,缺乏文化内涵,不注重个性。随着中国风的流行,传统艺术焕发新的生机。在激烈的竞争中,饲料产品的包装设计师开始将目光转向传统艺术,应用传统艺术元素,塑造饲料产品包装的独特个性,增加产品文化内涵。设计师、艺术家们越来越重视传统艺术,发掘传统艺术的“美的元素”,丰富创作表现空间。传统艺术对包装设计影响深远,本文主要对饲料产品包装设计中传统艺术的应用进行探索。

In recent years,my country’s feed market has developed rapidly,and the competition of feed products has become increasingly fierce.Feed companies are actively seeking various ways to enhance their competitive advantages and expand market share.Feed product packaging design is one of the factors that stimulate consumers’desire to buy.Good packaging design can attract eyeballs and enhance consumers’tendency to choose.Traditional feed products pay insufficient attention to packaging design,blindly imitate and copy,lack cultural connotation,and do not pay attention to individuality.With the popularity of the Chinese style,traditional art is given new vitality.In the fierce competition,the packaging designers of feed products began to turn their attention to traditional art,applying traditional artistic elements,shaping the unique personality of feed product packaging,and increasing the cultural connotation of the product.Designers and artists are paying more and more attention to traditional art,discovering the“elements of beauty”of traditional art,and enriching creative expression space.Traditional art has a profound impact on packaging design.This article mainly explores the application of traditional art in feed product packaging design.