VR在六盘山文化旅游产业发展中的应用

Brief Analysis of VR in Liupan Mountains Culture&Tourism Development

中国文化旅游业正在从观光旅游向体验、养生、休闲度假旅游过度。六盘山旅游区文化旅游资源丰富,但尚未转化为产业优势。基于如何将资源优势转化为产业优势,进而转化为区域竞争优势,本文通过分析VR对文化旅游产业的价值,探讨了VR与文化旅游产业融合的可行性,提出了VR推动六盘山旅游区文化旅游产业高质量发展的路径。

Chinese cultural tourism is shifting from sightseeing tourism to experience, health preserving, and leisure tourism. The diversification of demand inevitably requires the diversification of product supply, the characteristic and technological paths are undoubtedly the better paths for the highquality development of cultural tourism industry. Liupan Mountains is rich in cultural tourism resources, but it has not yet been transformed into industrial advantages. How to transform resource advantages into industrial advantages and then into competitive advantages is an applied subject. This article discusses the feasibility of the integration of VR technology and the cultural tourism industry, VR technology to enhance the value of cultural tourism industry, and VR technology to promote the high-quality development of Liupan Mountains cultural tourism industry.