新媒体时代青年学生网络舆论的特点及其引导策略

The Characteristics and Guiding Strategies of Online Public Opinion of Young Students in the New Media Era

在新媒体时代,信息传播渠道日益多元,海量和碎片化的信息资源深刻影响着青年学生的思想认知。青年学生网络舆论呈现出新特点,网络政治参与度不断升温,舆论表达方式有所创新,“圈层化”现象凸显。同时,从网上舆论特征的背后透析出青年学生网上舆论存在一定的风险,表现为网民心态的非理性和从众化、舆论内容的娱乐性和庸俗化以及网络环境的难控性和复杂化,这就需要我们继续强化网络舆论监管,积极引导青年学生网上舆论的正向输出。

In the new media era,the information communication channels are increasingly diversified,and the massive and fragmented information resources have a profound impact on the ideological cognition of young students.The online public opinions of young students has appeared to be new characteristics,with the increasing participation in network politics and the innovative ways of public opinion expression,and the phenomenon of“stratification”has become prominent.Dialysis at the same time,from the characteristics of online public opinion behind the young students online public opinion has certain risk,netizens the irrational and herd mentality,debase the entertaining and of the content of public opinion and difficult to control and complicated network environment,which requires us to continue to strengthen the network supervision by public opinion,actively guide young students of online public opinion is output.