政治学新媒体学术传播的载体、内容与趋势--基于“政治学人”微信公众号及其转载数据的分析

The Carrier,Content and Trend of Politics in the New-media Academic Communication:Based on the Zhengzhixueren and Its Republished Data

“众媒时代”的到来改变了学术传播的生态和方式,在新媒体蓬勃发展的今天,如何看待政治学在网络传播过程中的发展状况与趋势、传播内容的分布特征与发展,既是一个重要的理论问题,也是重要的社会现实问题。第三方学术型微信公众号为传统政治学学术传播的突围和创新提供了新进路,新视角和新数据。文章通过对“政治学人”微信公众号文章转载数据进行分析,发现政治学网络传播的研究主题呈现出繁杂多样的特点,受社会政治现实环.境影响较大,总体上取得了较大的进展。其中研究方法呈现出以定性研究为主,定量研究为次的格局。如何充分发掘学术新媒体的潜力,拓展学术传播的空间,构建新的学术评价体系,实现在“众媒时代”的突围和创新还需进一步研究。

The arrival of the "Mass Media Era" has changed the environment and pattern of academic communication. The importance of the new-media academic communication and how to understand the development trend and characteristics of communication carrier and communication content in the process of network communication of politics is an important issue not only in theory but also in social practice. The rise and development of third-party academic WeChat Public Accounts provides a new way, new perspective and new data for the breakthrough and innovation of the traditional academic communication of politics in the "Mass Media Era". By analyzing the reprinted data of the Wechat Official Account called Zhengzhixueren, it’s found that the characteristics of the research subjects of politics in the new-media communication are diverse, and greatly influenced by the important social and political realistic environment. As for the research method, qualitative research is dominant and quantitative research is secondary, but it has made great progress on the whole. How to fully make good use of the potential of new academic media, expand the space of academic communication, build a new academic evaluation system, and realize the breakthrough and innovation in the "Mass Media Era" still needs further research.