数字经济下公共交通虚拟化服务研究

Research on Virtual Service of Public Transport under the Digital Economy

近年来,随着新型智慧城市建设、“互联网+”战略的全面推进,涌现了一大批无现金、虚拟化的便捷应用场景,并在各类场所提供虚拟化在线服务,深得市民喜爱。在此背景下,通过对出行服务虚拟化、广州出行服务实践进行分析,提出其在交通行业应用的前景的优势,并探讨未来发展方向,解决传统交通“投入-产出”模式的创新问题,挖掘虚拟化服务的创新空间和市场潜力,实现集约化转型发展。

In recent years,with the construction of new smart cities and the comprehensive promotion of the“internet plus”strategy,a large number of cashless,virtualization and other convenient application scenarios have emerged,and virtual online service applications have been provided in various places,which are deeply loved by citizens.This paper analyzes travel service virtualization and travel service practice in Guangzhou,puts forward its advantages in the prospect of application in the transportation industry,and discusses the future development direction,and solves the innovation problem of traditional transportation“input-output”mode,explore the innovation space and market potential of virtualization service,and realize intensive transformation and development.