推动传统媒体和新媒体融合发展的几点思考

Thoughts on Promoting the Integrated Development of Traditional Media and New Media

新形势下,随着全媒体时代的到来,传统媒体与新兴媒体融合发展成为了现代化的延伸趋势。片面地以为融合就会出现“大拼盘”的现象和“大杂烩”的问题。只有树立正确的互联网思维,才可以在不同的视角上,树立真正的立体化格局。在“以读者为中心”的基础上,提供个性化新闻建设,在最短时间内抓住读者的心理,向着精益求精的建设方向实施延伸。以此来形成“报、台、网、屏、微”一体化传播新格局。因此,首先提出需要探究的主要问题,之后,结合现状,针对性的制定出几点推动融合的主要路径。

Under the new situation,with the arrival of the all-media era,the integration of traditional media and new media has become an extension trend of modernization.One-sidedly think fusion will appear“big platter”phenomenon and“hodgepodge”problem.Only by setting up the right internet thinking,can we set up the real three-dimensional pattern from different perspectives.On the basis of“reader-centered”it provides personalized news construction,grasps readers psychology in the shortest time,and extends toward the construction direction of excellence to form a“newspaper,station,network,screen,wechat and microblog”integration of the new pattern of communication.Therefore,this paper first puts forward the main problems that need to be explored,and then,combined with the current situation,makes several targeted ways to promote integration.