媒介技术的变更与传统文化之传承

Change of media technology and inheritance of traditional culture

雨果在《巴黎圣母院》中提及到“印刷品替代建筑物”的观点,并以此划分了人类的古代和现代所不同的媒介时代。这个媒介问题在法国媒介学大师雷吉斯德布雷的著述中多有讲述,并由此提出了媒介学与传播学研究的不同之处,就是在重视“传播”现象研究的同时,不可忽视“传承”的研究。近年来,中国电视和网络视频节目中,出现了以中国传统文化为内容的娱乐节目,并引发了收视好评。这个现象挑战了传统的有关技术传播媒介依托大众文化而造成“娱乐至死”的定论。结合上述热点媒介现象,从哈罗德•英尼斯和雷吉斯•德布雷有关的“时间媒介”“空间媒介”等观点出发,探讨现代媒介技术使得文化传承功能获得生机的可能性。

In Notre Dame de Paris,Hugo mentioned the idea of“printing instead of building”,and divided the different media ages between ancient and modern human beings.This media problem has been described in the works of French media master Reggaes Debray,and the difference between media studies and communication studies is that while paying attention to the study of“communication”,the study of“inheritance”should not be ignored.In recent years,entertainment programs with Chinese traditional culture as the content have appeared in Chinese TV and online video programs,which have attracted high ratings.The traditional conclusion is challenged that technological media rely on mass culture to cause entertainment to death.Based on the above-mentioned hot media phenomena,the possibility of modern media technology making cultural heritage function alive is discussed from the viewpoints of Harold Innis and Regis Debray.