大学生网络消费心理浅析

An Analysis of College Students’ Psychology of Internet Consumption

在汹涌澎湃的经济大潮前,网络消费日益盛行。大学生网络消费存在求"廉"和求"实",求"荣"和求"攀比"等心理。面对网络消费容易让大学生产生网络依赖和网购成瘾,权益受损害时自我维权意识淡薄等问题,学校、家庭和社会应该共同协作做好相关的教育工作,培养大学生的良性消费理念,引导大学生树立正确的消费观,而作为学生自身要避免盲目,理性消费。

In the turbulent economic tide, the network consumption is increasingly popular. There are some psychology such as seeking "honest" and "realistic", seeking "glory" and seeking "keeping up with the Joneses" in the network consumption of college students. Faced with such problems as Internet consumption easily making college students dependent on the Internet and addicted to online shopping, and weak awareness of self-protection when their rights and interests are damaged, schools, families and society should work together to do a good job in relevant educational work, cultivating the benign consumption idea of college students, guiding them to set up correct consumption view, and as students themselves to avoid blind and rational consumption.