微信在大学生思想政治教育改革创新中的应用研究

Research on the Application of WeChat in the Reform and Innovation of College Students’ Ideological and Political Education

加强大学生思想政治教育具有非常重要的作用,有助于大学生形成正确的价值观与人生观,然而传统思政教育工作存在开展方式单一、影响力逐步降低以及思政教育工作人员专业水平不高三方面问题。随着微信在大学生思政教育中的影响力越来越大,给思政教育工作带来了新的机遇,表现在微信促使思政教育模式与方法发生改变、微信有利于延伸大学生的学习范围,但是也带来了新的挑战,表现为:微信严重影响传统思政教育工作地位,微信改变大学生思维理念与行为习惯。为了确保微信在思政教育中发挥更大的作用,需要构建以微信为载体的思政教育工作新思维、促进微信和传统思政教育方法相互融合、围绕微信建立健全的思政教育工作体系。

Strengthening the ideological and political education of college students has a very important role, which helps college students form correct values and outlooks on life. However, traditional ideological and political education has three problems: a single method of development, a gradual reduction in influence, and a low professional level of ideological and political education staff. With the increasing influence of WeChat in the ideological and political education of college students, it has brought new opportunities to the work of ideological and political education. It is reflected in the fact that WeChat has promoted the change of ideological and political education models and methods. However, it also brings new challenges, manifested as: WeChat seriously affects the status of traditional ideological and political education work, and WeChat changes the thinking concepts and behavior habits of college students. In order to ensure that WeChat plays a greater role in ideological and political education, it is necessary to construct a new thinking of ideological and political education with WeChat as the carrier, promote the mutual integration of WeChat and traditional ideological and political education methods, and establish a sound ideological and political education system around WeChat.