eWTP机遇下义乌中小企业跨境电商发展探索

Exploration on the Development of Cross-border E-commerce of Yiwu Small and Medium-sized Enterprises under the Opportunity of eWTP

2019年6月,义乌与阿里巴巴签署协议,成为全国第二个eWTP试验区。义乌由此获得了在“世界电子贸易平台”上的话语权与先发权,而eWTP平台的建立将给义乌的中小型企业参与跨境电商发展带来无限的机遇与挑战。本文将围绕eWTP给全世界中小型企业与跨境电商带来的崭新面貌以及义乌的独特个性发展进行探讨,挖掘义乌中小型企业的机遇与挑战。

In June 2019,Yiwu signed an agreement with Alibaba,becoming the second eWTP pilot zone in China.Thus,Yiwu has a saying rights on the“World E-commerce Platform”,and the establishment of eWTP platform will bring infinite opportunities and challenges for Yiwu’s small and medium-sized enterprises to participate in the development of cross-border e-commerce.This paper will focus on the new look eWTP brings to small and medium-sized enterprises and cross-border e-commerce in the world,discussing the unique personality development of Yiwu,exploring the opportunities and challenges of small and medium-sized enterprises in Yiwu.