美育视角下国产儿童动画定位探析

On the Localization of Domestic Children's Animation from the Perspective of Aesthetic Education

儿童动画片在儿童成长过程中的重要性与影响力不言而喻。而美育是培养他们发现美、理解美、寻找美的能力。以国产儿童动画为媒介,从动画角色、语言与故事主题方面培养美育,以此提升对美的审美认知、审美理想、审美趣味,为能在欢乐的气氛中做到“寓乐于学”以及给儿童动画的创新提出一定的探索,文章从美育视角对国产儿童动画重新定位,提出优化家风故事,游戏与教育并重,糅合儿童认知发展,分阶段创作精品动画、聚焦民间艺术,创新动画表现形式。

The importance and influence of children’s cartoon in the process of children’s growth is self-evident. Aesthetic education is to cultivate their ability to discover, understand and seek beauty. With the domestic children’s animation as the media, we should cultivate aesthetic education from the aspects of animation role, language and story theme, so as to enhance the aesthetic cognition, aesthetic ideal and aesthetic interest of beauty. In order to achieve the goal of "living and learning happily" in a happy atmosphere and put forward some explorations for the innovation of children’s animation, this paper reorients the domestic children’s animation from the perspective of aesthetic education, proposes to optimize the family style story, pay equal attention to the game and education, mix the cognitive development of children, create fine animation in stages, focus on folk art, and innovate the animation forms.