哈佛框架下的国美电器财务分析

Gome’s Financial Analysis Based on Harvard Framework

财务分析对社会经济发展至关重要,研究公司的财务能力能够提升公司财务能力的理论体系,检验企业一定时期中的财务状况。文章以哈佛框架为基础,选用2015-2019年的财务指标,对国美的财务状况进行分析,并与其他领头行业进行比较,从中发现内部环境、外部环境存在的机遇和威胁,最后提出相关建议。

Financial analysis is vitally important for the economic development.Studying a company’s financial capabilities can improve its system of the company’s financial capabilities in theory and inspect its financial status in a certain period of time.In the paper,Gome’s financial situation is analyzed with its financial indicators during the time from 2015 to 2019 based on Harvard Framework. The study also compares Gome’s financial status with other leading enterprises of the industry to reveal the opportunities and threats in the internal and the external environments and finally puts forward suggestions.