基于“一带一路”倡议的国内体育旅游发展策略研究

Research on the Development Strategy of Domestic Sports Tourism Based on the “Belt and Road”Initiative

近年来,民众在生活质量提高的基础上,开始追求精神生活与享受。旅游活动作为我国传统行为,对于提升民众的精神享受具有重要作用。针对当前时代下民众的旅游需求,多种旅游形式出现,其中体育旅游的受欢迎度更高。体育旅游将旅游活动、体育活动相结合,能够使人们在享受的同时得到锻炼。本次研究,通过对国内体育旅游发展现状的分析,重点探讨了在"一带一路"背景下,国内体育旅游的发展策略。

In response to the travel needs of the people in the current era,a variety of travel forms have emerged,of which sports travel is more popular. Sports tourism combines tourism activities and sports activities to enable people to get exercise while enjoying. This study focuses on the development strategy of domestic sports tourism in the context of the"Belt and Road"Initiative through the analysis of the current status of domestic sports tourism development.