论现代公共关系与中国传统文化的融合

On the Integration of Modern Public Relations and Chinese Traditional Culture

公共关系是资本主义市场经济的产物,是自我国改革开放以来,由西方引进的"舶来品"。中华民族历史源远流长,传统文化博大精深,现代公共关系学之所以能够在我国扎根并发展,究其原因是与我国传统文化存在相通之处。本文围绕现代公共关系与中国传统文化的融合这一研究课题进行探讨,旨在通过研究,为我国公共关系工作给予指导,发展中国特色公共关系事业。

Public relations is the product of capitalist market economy and an "imported product"introduced from the West since China’s reform and opening up. The Chinese nation has a long history and profound traditional culture. The reason why modern public relations can take root and develop in our country is that it has something in common with our traditional culture.This paper focuses on the study of the integration of modern public relations and Chinese traditional culture,aiming to guide the work of public relations in China and develop the cause of public relations with Chinese characteristics.