新形势下少儿艺术培训行业发展现状及趋势研究

Research on Development Status and Trend of Children’s Art Training Industry under the New Situation

少儿艺术培训行业是时代的产物,是在文化强国战略、文化产业发展和文化素养提升"三大需要"的大背景下孕育而生的。目前该行业呈现出整体向上,参差不齐;主打稳固,新兴崛起的发展态势,并在新形势的影响下形成了品牌格局、地域格局和多元格局的发展趋势。少儿艺术培训行业的蓬勃发展将为实现文化强国战略、增强文化自信添砖加瓦。

The children’s art training industry is the product of the times and is born under the background of the strategy of cultural power,the development of cultural industry and the promotion of cultural literacy. At present,the industry presents an overall upward,uneven;the main focus is stable,emerging and rising development trend,and under the influence of the new situation formed a brand pattern,regional pattern and pluralistic pattern development trend. The vigorous development of children’s art training industry will contribute to the realization of cultural power strategy and enhance cultural self-confidence.