“互联网+”背景下政府市场监管策略创新

The Innovation of Governmental Regulations in the Era of Internet Plus

随着“互联网+”的推进,市场经济的运行在组织形态、业务形态和资源形态等方面都呈现出新特点,“平台”成为新的市场主体,融合发展催生跨界业态,数据成为新的生产要素。由此导致新主体的监管边界不明晰、新业态的监管主体不明确以及新场景的监管手段不匹配等问题,对传统的市场监管模式提出严峻挑战。综合运用共同监管策略、“360度监管策略”、“用户中心”监管策略、智慧监管策略和审慎监管策略,是“互联网+”背景下市场监管创新的策略选择。

It is suggested that market mechanism has reshaped in the aspect of organization,industry and resource,under the impact of internet plus.While the Platform has been the new market entity,the regulatory objects become obscure.As the cross-border development of industries,the regulatory bodies become unspecific.While the Data becomes the new production factor,the traditional tools become outdated.It poses a serious challenge to the traditional model of governmental regulations.In the era of internet plus,the common regulation,overall regulation,user-oriented regulation,intelligent regulation and prudent regulation,will become the new strategies of market regulation.