基于感知识别的文化线路地方建构移动机理探析

An Analysis of the Place-making of Cultural Route Based on the Tourist Perception Identification

文化线路地方建构移动机理受居民、游客、政策引导、投资导向的影响。以目的地营销为目标对文化线路的研究众多,但是聚焦移动机理的理论梳理和量化表现极为匮乏。研究基于318国道游客感知识别数据,识别地方建构要素,建立区位熵研究模型,测量文化线路的景观、导览、教育、信息,讨论地方建构移动机理的关键是尊重教育与信息以实现整合。研究得出结论,可以从“资源表征、产品体现、形象变化、体验意象”四个基本维度融合感知识别和文化线路地方建构移动机理,提升旅游经济和社会效益。

The place-making of a cultural route may be influenced by local community members,tourists,policies and investment.There are studies on tourism perception identification in destination marking scope.However,few studies have examined the actual place-making and imagined space for cultural routes.This study explores tourists' perception of national highway 318 in China by identifying multiply index involved,establishing a model of location entropy analysis,and measuring the landscape,guide,education and information of the cutural route.It argues that the key to place-making lies in that due importance has to be attached to education and information so that these two elements can be integrated.It finds that efforts should be made to integrate perception identification with the place-making of a cutural route:resource representation,product embodiment,appearance changes,and image experience Hopefully,this will help promote tourism economy and bring social benefits.