古镇旅游服务质量提升与发展策略——以丽江古城为例

Improvement and Development Strategies of Tourism Service Quality in Ancient Town——A Case Study of Lijiang Old Town

指出了新时代背景下人们对旅游质量的要求不断提升,更加关注旅游的品质和体验感,传统旅游业已经无法满足用户日益增长的个性化需求。以丽江古城为例,依托数据可视化从多维度挖掘了古镇旅游资源相关数据,并对丽江旅游业现存诟病进行了业态规划,以期为丽江古城的开发与建设提供参考。

In the new era,people have higher requirements for tourism quality and pay more attention to the quality and experience of tourism.Traditional tourism is unable to meet the increasing personalized needs of users.Only by improving the existing service quality can ancient tourist towns attract consumers and have vitality.Taking the old town of Lijiang as an example,based on data visualization,this paper excavates the relevant data of tourism resources of the ancient town from multiple dimensions,and carries out business planning in view of the existing problems of Lijiang's tourism industry,which has important theoretical basis and application value for the development and construction of the old town of Lijiang in reality.